Speaker

Alexander Zeh

Research Manager Finance Research
Fessel-GfK Institut für Marktforschung
Vienna

Alexander studied International Economics, Communications and Market research at the University of Vienna. He is working in market research since 1993. He started as an interviewer and worked in the market research department of one of Austrian largest insurance companies. In GfK since 1999 he is conducting financial market research studies in Austria and in the CEE. His studies lead from ad-hoc financial market research over continuous omnibus research to target group, customer and employee satisfaction studies. As from January 2002 head of department Finance Research he is holding speeches at management trainings, podium discussions and universities.

 

In unknown territory you need the best information - Market research in Eastern Europe

 

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