Speaker

Dr. Steven Althaus

Head of Marketing Communication
Allianz Group
Munich

Dr. Steven Althaus graduated from High School in California in 1985 and passed his final exams in Germany in 1988. When he was 25 he had aquired his major degree in economics from the University of St. Gall, Switzerland. In 1995 Steven Althaus ended his career as a student by earning his PhD degree at the University of St. Gall. He joined Young & Rubicam, where he became Head of Business Development and worked in Frankfurt and London. In 1998, at the age of 30, Dr. Althaus became Managing Director of Springer & Jacoby in London and Hamburg. He moved to Munich in 2001 to work as managing Director for Loyalty Partner. He has been with the Allianz Group, Munich, since 2002.

 

Beyond the Versus - How to avoid the pitfalls of day-to-day marketing

 

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