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Speeches Global Marketer Summit 2006Keynote Martin Lindstrom, Brand Futurist, Milsons Point/Australia
Beyond the Versus - How to avoid the pitfalls of day-to-day marketing Dr. Steven Althaus, Head of Marketing Communication Allianz Group, Munich
AND not OR: Being global AND local Andrew Robertson, President & CEO BBDO Worldwide, New York
Providing advertisers with solutions in a new TV Landscape - a discussion of advanced advertising, media purchase modeling and strategically customized ideas John Partilla, President Time Warner Global Marketing & Senior Vice President Time Warner, New York
In unknown territory you need the best information - Market research in Eastern Europe Alexander Zeh, Research Manager Finance Research Fessel-GfK Institut für Marktforschung, Vienna
Entering into dialog in foreign markets - Communication opportunities in Eastern Europe and how to exploit them successfully Michael von Zitzewitz, Chairman of the Management Board Messe Frankfurt, Frankfurt am Main
Marketing to Eastern Europe - case sessions Session 1: You don't change what you believe in - How Unilever's vitality mission continues in Eastern Europe Simon Clift, CMO & Group Vice President for Personal Care Unilever, London
Session 2: Experiences of a pioneer: McDonald's push eastwards - How a brand legend achieves recognition in new markets Bane Knezevic, President of McDonald's Western Europe Division & CEO McDonald's Germany, Munich
Session 3: Invest in Emerging Europe - a unique opportunity where to put your money when looking East Robert Kalin, Senior Fund Manager Equities DWS Investment, Frankfurt am Main
Award Ceremony Keynote: Andy Milligan, Author and CEO Ambrand, London
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