Speaker

Alex Herdt

CEO
Ogilvy & Mather Group, Central & Eastern Europe
Frankfurt

Alex Herdt is the Chief Executive Officer of the Ogilvy & Mather Group, Central and Eastern Europe.

Alex Herdt, born in Mannheim, Germany, in 1965, started his international career 1986 with Charles Barker, Frankfurt - then part of Y&R Inc. After two years as an AAE with Young & Rubicam. New York, Herdt joined Saatchi & Saatchi, Frankfurt working on P&G accounts and British Airways. In 1992 Alex relocated to Saatchi & Saatchi, Prague, to run the P&G business for the CEE region. Between 1994 and 1997 Herdt worked in Shanghai building up the local S&SA office before joining Ogilvy to run the Prague office in 1997 which he built up to become the leading advertising agency in the country. In 2001 Herdt moved to Vienna where he took on the role of Vice Chairman for Ogilvy in Central & Eastern Europe.
In 2004 Alex became CEO of the Ogilvy & Mather Group in Central & Eastern Europe and is working out of the Frankfurt office.

 

Panel discussion "Advertising & Media"

 

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