September 1st, 2006
Morning: The new challenge: how globalization is changing the world
9:30 am
9:45 am
10:30 am
Beyond the Versus - How to avoid the pitfalls of day-to-day marketing
Dr. Steven Althaus, Head of Marketing Communication Allianz Group, Munich
11:00 am
11:30 am
AND not OR: Being global AND local
Andrew Robertson, President & CEO BBDO Worldwide, New York
12:00 pm
Providing advertisers with solutions in a new TV Landscape - a discussion of advanced advertising, media purchase modeling and strategically customized ideas
John Partilla, President Time Warner Global Marketing & Senior Vice President Time Warner, New York
12:30 pm
Afternoon: New markets, new challenges - marketing to Eastern Europe
2:00 pm
In unknown territory you need the best information - Market research in Eastern Europe
Alexander Zeh, Research Manager Finance Research Fessel-GfK Institut für Marktforschung, Vienna
2:20 pm
Entering into dialog in foreign markets - Communication opportunities in Eastern Europe and how to exploit them successfully
Michael von Zitzewitz, Chairman of the Management Board Messe Frankfurt, Frankfurt am Main
2:50 pm
Short break for session splitting
Marketing to Eastern Europe - case sessions
3:00 pm
Session 1: You don't change what you believe in - How Unilever's vitality mission continues in Eastern Europe
Simon Clift, CMO & Group Vice President for Personal Care Unilever, London
3:00 pm
Session 2: Experiences of a pioneer: McDonald’s push eastwards - How a brand legend achieves recognition in new markets
Bane Knezevic, President of McDonald's Western Europe Division & CEO McDonald's Germany, Munich
3:00 pm
Session 3: Invest in Emerging Europe - a unique opportunity where to put your money when looking East
Robert Kalin, Senior Fund Manager Equities DWS Investment GmbH, Frankfurt
3:30 pm
4:00 pm
Short summaries of the breakout sessions
4:30 pm
Panel discussion "Advertising & Media"
Andreas Hofmaier, Group Managing Director Aegis Media Group, Vienna
Alex Herdt, CEO Ogilvy & Mather Group, Central & Eastern Europe, Frankfurt
Dr. Rolf Grisebach, Member of the Management Board Deutscher Fachverlag GmbH, Frankfurt
5:00 pm
Resume of the day and end of conference
Evening: Award ceremony "CMO of the Year"
7:00 pm
7:30 pm
Award Ceremony
Keynote:
Andy Milligan, Author and CEO Ambrand, London
9:00 pm
Gala-Dinner & Get-together
