NEWS

Danish Newspapers: 60 % of total circulation is free

The Free Newspapers site reports that four free newspapers where launched in Denmark within one week. A fifth is expected by September. Here the Danish Competition Authority has to clear the way for the joint venture with Post Denmark for the distribution of the door-to-door newspaper. It is estimated, that 60 % of the total circulation of Danish newspapers is free. Recent publications include Metro International’s free afternoon edition of “MetroXpress“ in Copenhagen with a weekday circulation of 100,000. “MetroXpress” has a morning circulation of 180,000 in Copenhagen and of 90,000 in the rest of the country. David Montgomery (Mecom), the new owner of Orkla (“Berlingske Tidende”), has introduced “Dato” (Date), which is distributed in the morning in greater Copenhagen and Aarhus, circulation is said to be 500,000. Berlingske already publishes the free commuter daily “Urban“ in six editions in Denmark with a total circulation of 223,000. Advertising prices will drop by 50% at least because of the new launches and plans according to insiders, the Free Newspaper Site reports. See also “Kostenlos in den Briefkasten” in HORIZONT issue 34 of August 24

http://users.fmg.uva.nl/pbakker/freedailies/

 

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