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NEWSHow to avoid the pitfalls of day-to-day marketingDr. Steven Althaus and Andy Milligan are the latest additions to the program of the Global Marketer Summit 2006. In the morning of September 1, Dr. Althaus will explain how day-to-day marketing leads to average perception of brands and how marketers can avoid pitfalls ("Beyond the Versus"). Dr. Althaus is Head of Marketing Communication at the Allianz Group, Munich, and has been with Allianz since 2002.See program of GMS 2006. 24.08.2006
More NEWS of August 24, 2006:
CMO award ceremony with keynote by Andy Milligan Anheuser-Busch moves into content-creation business Danish Newspapers: 60 % of total circulation is free
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