Press

Heads of marketing at adidas, Marks & Spencer and the London 2012 Olympic bid awarded “CMO of the Year”
[4. September 2006]
International jury selects Europe’s best Chief Marketing Officers (CMOs) /Booz Allen Hamilton official partner to new CMO award /CMO award acknowledges direct interdependence between marketing and corporate success / Booz Allen Hamilton study finds busine... more...

Danish Newspapers: 60 % of total circulation is free
[24. August 2006]
The Free Newspapers site reports that four free newspapers where launched in Denmark within one week. A fifth is expected by September. Here the Danish Competition Authority has to clear the way for the joint venture with Post Denmark for the distribution... more...

Anheuser-Busch moves into content-creation business
[24. August 2006]
USA’s largest brewer is launching its own in-house film and TV production company that will make humorous shorts and sitcom-type programs to be broadcast over the internet and to cellphones, Advertising Ages reports. The new production group will be heade... more...

CMO award ceremony with keynote by Andy Milligan
[24. August 2006]
International brand and business consultant Andy Milligan will be the keynote speaker of the CMO award ceremony in the evening of September 1. The CEO of Ambrand, which specializes in advice, training, development and management education on business grow... more...

How to avoid the pitfalls of day-to-day marketing
[24. August 2006]
Dr. Steven Althaus and Andy Milligan are the latest additions to the program of the Global Marketer Summit 2006. In the morning of September 1, Dr. Althaus will explain how day-to-day marketing leads to average perception of brands and how marketers can a... more...

Herdt, Hofmaier and Mehls discuss advertising and media in Eastern Europe
[18. August 2006]
A panel discussion on specific aspects of advertising and media in Eastern Europe will round up the Global Marketer Summit 2006. The panel will consist of Alex Herdt, CEO of the Ogilvy & Mather Group, Central and Eastern Europe, Andreas Hofmaier, Group Ma... more...

Murdoch competes against RTL for Polish TV broadcaster
[18. August 2006]
Apparently Australian media magnate Rupert Murdoch (News Corporation) is interested in buying the privately operated polish TV broadcaster TV 4 according to "Frankfurter Allgemeine Zeitung". TV 4 is part of the broadcasting group Polsat, which has a mar... more...

Burda Direct reinforces Sales and Distribution in Poland
[18. August 2006]
Burda Direct, Offenburg, expands its business activities in Poland. The specialist for direct marketing has founded Burda Direct Polska, a 50:50 Joint Venture of the Burda Direct Group and the Burda publishing house Eastern Europe (Burda Verlag Osteuropa)... more...

Online Marketplace for buying advertising time
[18. August 2006]
Nine prominent advertisers have joined forces to create and test an online marketplace for buying advertising time, writes The Wall Street Journal Online Articel. The move could revolutionize the way tens of billions of dollars in ... more...

CW Network announces series of long format commercials: Content Wraps could be the opportunity that marketers have been looking for
[17. Juli 2006]
American broadcasters have to be innovative not to lose more market share. At the Global Marketer Summit, John Partilla, President Time Warner Global Marketing, will give insight into Time Warner’s strategies. More likely than not he will also explain “Co... more...

Growth Champions are lead by marketers who belong to the top management
[17. Juli 2006]
Marketing organizations are more likely to contribute to superior corporate performance when they take advanced roles in their companies and lead such non-traditional activities as innovation and strategy, a new study by the Association of National Adver... more...

High fluctuation of CMOs: Failing traditional marketing puts ecexutives into jeopardy
[17. Juli 2006]
„If you're a new chief marketing officer, you probably don't have time to read this“, AdAge writes. According to a new survey from Spencer Stuart the alarmingly brief average tenure of a CMO has shrunk from a sobering 23.6 months in 2004 to an even tigh... more...